The Cleo Beauty Co.

Be Your Divine

The Cleo Beauty Co. was founded to entwine luxury with empowering transformation to redefine beauty on a level truly profound. Inspired by the timeless allure of Cleopatra, the brand essence I created centres around guiding women towards their inner strength and confidence with grace. Through premium fragrances and skincare formulations, they offer more than mere products; they provide a pathway to self-discovery and personal expression, emboldening every woman to unlock her true potential and rejuvenate the world with their divine essence.

Since 2023, at The Cleo Beauty Co., I lead the marketing efforts as Product Marketing Manager, where my responsibilities include devising comprehensive go-to-market strategies, brand positioning & proposition, optimising digital platforms, managing cross-channel campaigns, performance analytics for growth and product launches. My analytical and creative approach has delivered measurable results, such as a 62% increase in website traffic and a 24% rise in engagement. I also spearheaded the optimization of the Shopify platform to streamline user experience and drive lead generation. Among my notable achievements is organising Cleo Beauty’s sponsorship at the BITS Pilani event, which resulted in a remarkable growth in website clicks and exceptional product sales, along collaborative presence of the flagship perfumes at various locations in Delhi and now amazon solidifying the brand’s presence in the luxury beauty market.

Explore The Work: Website: https://cleouniverse.com

FB/ Instagram: @thecleouniverse