Ducati Asia Pacific

Style. Sophistication. Passion. Trust

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In my capacity as the Lead Strategist and Content Writer for Ducati Asia Pacific, I have had the privilege of guiding the brand in its strategic vision over the past two years. My responsibilities encompass the development of a comprehensive social media strategy, the creation of outdoor collateral, website content, email campaigns, and the formulation of both creative and visual strategies tailored for various countries within the Asia Pacific region, including Malaysia, Singapore, Korea, Hong Kong, Vietnam, Myanmar, and seven additional nations in the ASEAN region.

Event Management and Promotion

Additionally, I have successfully managed and promoted two sold-out riding events in Thailand, showcasing my ability to create engaging experiences that resonate with our audience and drive participation.

“Ducati is much more than just super-bikes!”

From ideating and executing the average scope of work from product highlights to APAC regional updates, the brand needed a flair of authenticity and minimalism where the power of words were in prime focus. The designs boast the charismatic 'red' keeping the brand colour intact with the communication that not only excites but also educate, inspire, informs and interacts.

Explore The Work

Year: 2020 - 2023

Instagram: @ducati_asiapacific

Linked IN: Ducati Motor Thailand

Youtube: @ducatiasiapacific